Posts Tagged 'Y-not Promotions and Marketing'

3D Mailings deliver results

Published November 8, 2011 Uncategorized Leave a Comment
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I recently gave a presentation at the BST Forum in Carmel, IN.  It’s a good group of entrepreneurs interested in strategy, technology, and innovative ways to build their business. One of the topics I discussed was 3D mailings.  The outline below will give you some guidelines and things to think about if you are considering a 3D mailing.

3D mailings
Any promotional piece in a tube, box, or package.  When properly planned and executed with follow-up it will return a higher response rate than standard direct mail pieces.

Benefits

  • Higher response rate
  • It will get noticed
  • Easier to get past the gatekeeper
  • Most effective in B to B markets

Disadvantages

  • Higher cost per unit to produce
  • Packaging could be damaged during transit
  • Odd shapes can be more costly to ship

Things to consider to make your 3D mailing a success

  • Have a campaign mindset and a theme to make sure all the pieces go together
  • Make the packaging eye catching if you are using envelopes
  • Promotional products will give your packaging dimension just make sure the product is relevant to the theme
  • Be clear on what you’re trying to accomplish.  Is the mailing intended to make a sale, setup a meeting, or keep in touch?
  • Make it personal and easy for your client/prospect to relate
  • Make sure there is a specific call of action to get results
  • Offer multiple ways for people to connect.  QR codes, website, email, or phone call
  • Your list should be targeted since a 3D mailing is more per piece than a standard postcard direct mail piece
  • Have a follow-up strategy

Response Rates

Entrepreneur.com research says that dimensional mail has an average response rate of 5.49 percent compared to 1 percent or less for standard direct mail pieces.

Y-not Promotions and Marketing
Has been creating cool ideas and promotional product for 3D mailing since 2000.  If you are looking for an innovative business partner that will push limits and get results give us a call at 978.927.4553 or send us an email at info@y-notpromotions.com.  We love working with startups or companies willing to take a chance to deliver big results that will get their brand or product recognized.

VIP Happy Hour RSVP!

Published October 17, 2011 Uncategorized Leave a Comment
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The invitations were sent and the response has been overwhelming.  Click the sign up button on the right side to join in on the fun and become a member of our VIP Happy Hour.

Being a VIP at Y-not Promotions and Marketing has its privileges.  Our blog will keep you informed of industry trends, cool ideas, unique products, and last minute deals only available to members.

Your boss will love the money you saved taking advantage of our last minute deals.  One insider told us that his boss was so happy with his savings that he stopped questioning his expense account!

Marketing with QR codes

Published September 12, 2011 Uncategorized Leave a Comment
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QR codes were introduced in Japan in 1994 by a manufacturing company designed to keep track of packages.  Today you see them more and more in magazines, in store promotions, and marketing material.  Below you will see an example that will take you to Y-not Promotions and Marketing Facebook Fan Page.

QR code for Ynot Facebook

How do they work? You need to download an app on your smart phone.  I added the QR Droid to my phone.  Now scan the QR code with your phone and it will automatically take you to a website, video, coupon, or sweepstakes.

How can I use them in my next promotion?

A snowboarding clothing manufacture could print a QR code on every hang tag.  The QR code could take them to a video showing guys catching big air who are absolutely ripping it up on the slopes.  They could also enter in a sweepstakes with the grand prize being able to ride with professional boarders who are sponsored by that company.  Now….the company not only sold merchandise but they captured information that can be used for future campaigns.

A video game company could use them on their marketing material.  Once it’s scanned it could take the gamer to a site that includes “exclusive insider tips” for specific games.  It could be a forum where gamers can connect with the developers to give them feedback and suggestions.  Maybe it’s a website that sells cool apparel and game accessories.

It’s another piece…of the social media puzzle that allows your next promotion or marketing event to be creative and engaging.  They are becoming more and more popular all the time.   Who knows maybe someday everyone will be required to have one tattooed on our arms for identification purposes.   Probably not but if someone tattoos my company QR code on their arm I will pay for it plus I will give them a Ben Franklin for their troubles :-)

What business lessons can I learn from Halloween?

Published August 15, 2011 Uncategorized Leave a Comment
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Halloween is a night when you have an excuse to be anyone or anything you please.  It gives you courage to do things you might not consider like the time I shaved my head or the time my business partner got his ear pierced.  I also like during Halloween seeing  individuals dressed up completely opposite of their everyday lives.  The accountant next door becomes the hot nurse with devil horns.  The skinny dude who lacks social skills wears a Superman outfit and for one night he seems to have a good game with the ladies.

Superman!

I think it’s very cool seeing people out of their element and that is what I love about Halloween.  Some people thrive in this environment while others clam up.  In business we need to remember Halloween and try new things that will take us out of our comfort zone.  It’s very easy to keep everything status quo but unfortunately the results will always be the same.  This will work for a while but in time it will catch up.  Blockbuster is a great example of a company that dominated the  market but got it’s BUTT kicked by Netflix and Red Box.

Y-not Promotions and Marketing loves Halloween year round and we have a mask that we like to wear.  We wear it not to hide but to think and create.   It gives us a little extra hop in our step and a little attitude PLUS….chicks dig it!

Social Media and community

Published June 14, 2011 Uncategorized Leave a Comment
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Anyone who knows me calls me the idea guy.  I love to pitch ideas that make people shake their heads.  I have been told numerous times…DUDE your not quite right but in a twisted way I like it!  I am always thinking about… what is next?

This may not be what is next...but I still love it!

This brings me to social media.  The crew at Y-not Promotions and Marketing is working hard to understand this and how we can use it to build community and loyalty with our clients. It’s all about the customer experience so it’s important to map it out and make sure each piece works together to tell a consistent story.

As an entrepreneur it’s exciting to see all of the apps out there that we can use to make this happen.  I think we are doing a good job but we are still learning and implementing.  There will be some growing pains but at the end of the day we are being proactive creating a community that will allow all of us to be engaged and together figure out… what is next!

Y-not Promotions and Marketing Facebook Fan Page

Published June 3, 2011 Uncategorized Leave a Comment
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We are still making some additions and small tweaks but we created a Y-not Promotions and Marketing Facebook Fan Page that is cool and interactive.  We also have a promotional giveaway planned!   It’s been an exhausting week as you can tell by the picture below.

The following link will take you to our fan page.  Like Us…PLEASE it’s been a long week!

Y-not Promotions and Marketing Facebook Fan Page

Eco Friendly Promotional Products

Published May 16, 2011 Uncategorized Leave a Comment
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Y-not Promotions and Marketing has been in business for 10 years.  Our focus has always been providing clients with innovative retailed inspired promotional products.  We felt moving forward it was important for us to make some changes.  The first has been our website making sure it was engaging, informative, and interactive.

It is also important to us to make sure our clients are educated on Eco Friendly promotional products that are available.  I think of Eco Friendly products similar to plasma TV’s.  When they first came out they were expensive but with new technology and competition the prices start to come down.  There are still some products that are more expensive than their counterparts but I think when possible we should make the friendlier choices.  Similar to the grocery store…plastic or paper…or even better bringing your own recycled bag.

We make our living by providing creative ideas that translate to promotional products that engage conversation between a company and their clients.  If we can sell an Eco Friendly product great….but at the end of the day we are here for our clients promotional needs.

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