Eco-Friendly Promotions, Marketing and Events
Y-not Promotions and Marketing is an environmentally conscience and socially responsible company. It’s not because we enjoy listening to the chill music of Jack Johnson and admire his commitment to the environment, or that we enjoy fresh locally grown produce of a Farmers Market. It’s because we have seen firsthand living in Costa Rica and traveling throughout Panama and Nicaragua the importance of making a difference. The average American emits more than 5 times the world average of “Greenhouse gases” such as carbon dioxide. Greenhouse gases are not a bad thing only when you are releasing them faster than they can be reabsorbed by natural process. Unfortunately, CO2 is being released about three times faster than it can be reabsorbed and something needs to be done sooner than later.
The good news is that each one of us can make small changes to our lifestyles and our business practices without major sacrifices to make the world a better place starting today. In marketing we accomplish this ideally by incorporating eco-friendly branded merchandise into the mix. There are a variety of great products out there reasonably priced that won’t break the budget or impact the environment. Sometimes it more about changing the mind set of our business partners. It can be as simple as…Why buy 4 different $3.00 items when you could buy 1 $10.00 item. The $10.00 item will have a higher perceived value and at the same time you are reducing your carbon footprint since we only manufactured 1 item instead of 4. It’s the same philosophy and planning when you have multiple errands you need to run. Bundle them all together and take one trip instead of multiple trips.
Another opportunity to minimize you carbon footprint and to have a huge impact on your clients is to explore digital promotions. Over 70% of the US population is using the internet on a daily basis. Aggressive companies along with Fortune 500 companies are taking their brands and promotions online. It’s all about building community and providing your clients with an incredible experience. Consumers more than ever are looking for instant gratification. Our first digital promotion was done 5 years ago! We love digital programs because it allows you to do some really cool things, capture data, and it gives you the opportunity to track your promotion with real-time redemption metrics.
Our commitment to you and the environment
Y-not Promotions and Marketing will plant a tree in your name in 1 of 16 worldwide re-forestation projects every time you purchase an eco-friendly branded item.
Quick Facts
Each year as many as 6 billion trees are cut down globally
In a trees lifetime it will absorb more than 2,400 pounds of CO2
The average U.S. household produces 48,000 pounds of CO2 each year
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